I think it’s not only about the year end sales. Let’s not forget this Dec. there is almost 1.5 years since Mazda started to sell the CX-60.
And for the Dealers: it is a genuine business decision for them to declare the car unfit for driving, if they check and confirm the problem (especially it is about steering). That’s in order to cover themselves later-on of potential litigation, in case of an accident.Think who will bear the responsibility if you crash the car in an accidental, not to say potentially injuring / killing someone, and that’s after the dealer signing that they’ve checked the car and all is ok. They need to be covered, so they pass the issue where initially originated from: Mazda!
Now … how Mazda will deal with it is another problem. What I mean by that: I think all of us understand by now that the CX-60 is an imature car, that have not beed developed and tested enough before the launch. Mazda (and I can see why the’ve have done it) tried to gain a lot from some vacuum in the market (hybrids requests at decent prices, with AWD, plenty of power, chip shortage delays, certain deadlines in certain countries for Government PHEV Incentives, for Diesel - premium Inline6, etc). The result: a car with a lot of problems, but that gave them a very big boost in profitability, and PROFIT to be honest, for any comercial company, is part of / or itself the main goal!
What can they do: (1) accept the car was launched immature, run a lot or recalls, poor a lot of extra cash to change with better replacement parts, etc. In my view: what a good company will do. But! They will burn the just made extra profit in the process, not to say kill market confidence in Mazda’s ability to come up with a premium car (and at a very good price point), especially when they‘ve just launched CX-90 in US and Australia, and they have CX-70 and CX-80 to follow soon. Will be a difficult sale, even they completely fix the CX-60.
OR (2) they are learning about this problems (which I am very sure they are doing) and try to fix the next production batches, and the future CX-70, CX-80 launches. And in parallel try to fix the CX-60 issues BUT embracing a fire fighting approach: let’s not recognize / see the smoke until we have a fire. From a profit / cash flow point of view the 2nd option will make more sense (at least this is my understanding of what they are doing).
But from Customer point of view: I see this as suicide. This is the first Mazda we have bought and is definitely the last one!